For the second installment of Copperfield in Conversation, we were delighted to speak with Gina Hadley, co-founder and head of new business at The Second Shift, which she and her business partner, Jenny Galluzzo, launched in 2015. The Second Shift is a platform that connects businesses with a network of highly skilled professional women who are available for short-term projects, parental leave fill-ins, full and part-time roles, and other flexible opportunities. By helping its members – who have deep expertise in a range of fields – find career opportunities beyond the traditional 9-to-5 workday, The Second Shift ultimately helps to retain female talent in the workforce.
A serial entrepreneur, Gina previously started her own consulting business and, before that, co-founded Urban Monkeys, an 8,000 square-foot facility for families in Seattle, which offered classes for kids and adults. In this Q&A, Gina offers insights on her experiences as an entrepreneur and her views on specific challenges that women face when starting a business. She also discusses some of the formative experiences that led to the development of her entrepreneurial identity, starting from her time working at the advertising firm Ogilvy & Mather, where she began her career.